What You Missed at Fall Meeting


More than 160 attendees enjoyed the NCCA Fall Technical Meeting at the new Omni Nashville hotel in downtown Nashville. We have reviewed all the evaluations that attendees completed, and it was widely considered to be an excellent and beneficial conference. In case you didn’t attend, here are a few photos of what you missed.


Technical Presentations: John Smith of AkzoNobel kicked off our technical presentations, speaking on “Evaluating the Damage Resistance of a Coating.” As one attendee wrote, “Enlightening presentation. It was good to see pictures of lab instruments, how they are used, and the outcome of testing.”


The 2014 NCCA Trade Show, featuring 20 exhibitors, seemed to have the best attendance and activity in years. “Excellent way to the start the Fall Technical Meeting,” said a member. “Everybody wants to connect with others we have not seen for awhile and talk.”



Safety Award Winner: On the final day, Ed Musingo (left), the chair of our Environmental Health and Safety Committee, presented the NCCA Safety Award to the Steelscape plant in Kalama, Wash. Chris Carlson (center) and Jeff Lindeman (right) received the honor on behalf of the company.


Popular Panels: The meeting featured a two-hour panel discussion on passivates. As one attendee commented, “Exceptional presentation of a subject I was eager to learn more about.” Pictured (from left): Kate Foster of Henkel, Ed Musingo of Bulk Chemicals, Marcus Schinzel of Chemetall, and David Kelley of TecCoat.


Grand Finale: Alan Beaulieu of ITR Economics closed the meeting with a luncheon keynote presentation on the latest economic outlook. “This is the first time I’ve heard him,” wrote one member. “I understand why NCCA loves him – high energy, very engaging!”

___ If you’ve been wondering if NCCA membership is worth it, you need to come to our 2015 Annual Meeting. The dates are April 20-22, 2015, and the place is the Loews Ventana Canyon Resort in Tucson, Ariz.

For more information about the benefits of joining NCCA, go to www.coilcoating.org.


Sustaining Safety at Steelscape


Sustaining safety at Steelscape-Kalama does not happen by accident. It’s achieved by understanding that safety is a long term investment which needs to be integrated within all aspects of the business. All Steelscape employees recognize safety is not just a part of conducting business; it is our business. Steelscape is 100% committed to continually improving safety performance with an ultimate goal of “Zero Harm, and the path to “Zero Harm” starts with three primary components: leadership, employee engagement, and a robust operating system.
___ When the Kalama plant was commissioned in 1996, the plant had state of the art equipment and the main focus was on employees’ safety behaviors to control risk exposures. As time went on, Steelscape recognized an increase in complacency, and the business was becoming more reactive rather than proactive. In 2004, Steelscape made changes in an effort to continue the path to “Zero-Harm” (figure 1). By identifying gaps within established safety systems, Steelscape seized the opportunity to enhance leadership, rejuvenate employee engagement, and improved risk reduction techniques.



___ Steelscape believes “If you cannot manage safety, you cannot manage”. Good leaders continually take the opportunity to demonstrate what is important and set acceptable and desirable levels of performance.” Steelscape’s leaders regularly take the time to communicate safety performance and expectations to all personnel and recognize safety is a continuous effort. If communication declines or ceases, this may be seen as a change or a relaxing of safety expectations.

___ Leaders at Steelscape practice Felt Leadership, a leadership concept based on a commitment to caring about employees, customers, and community. This commitment is the foundation to establishing trust, building relationships, and influencing behaviors. ___Steelscape’s leaders demonstrate Felt Leadership daily by:
• Leading by Example – Modelling Desired Behaviours
• Communicating – talking safety, discussing safety issues, and following up on safety concerns in a timely manner
• Showing the value of completing tasks the correct and safe way
• Being involved in safety systems – attending safety meetings, participating in hazard analyses, and leading incident investigations
• Supporting and providing resources for safety
• Setting measurable and achievable goals for each position
• Measuring safety and being aware of current trends
• Recognizing and celebrating safety milestones
• Providing a structured means for employees to receive follow up to safety concerns and corrective actions
• Applying fair and consistent discipline
• Demonstrating Genuine Care – Safety commitment is easily notice and felt by employees

Engaged Work Force
___ Steelscape looks at every opportunity to engage employees within the safety program. In order to sustain a safe workplace, employees must take ownership of the safety program. It is through employee ownership that each employee’s risk awareness increases and their ability to make safer choices for not just themselves, but their co-workers as well. Having employees actively engrossed within the safety program fosters an interdependent, team based safety culture where employees care for and help each other.
___ Steelscape uses several avenues for employees to become involved such as: conducting safety conversations, participating in safety meetings, reporting near miss incidents, and becoming involved in plant safety committees.

Robust Operating Systems
___ Leaders have the responsibility to deliver results, including safety results. Steelscape has established a comprehensive Safety Management System, which articulates a set of safety standards with associated policies and procedures to ensure risks are minimized. These safety systems support leadership by providing processes that give guidance for consistency and efficiency.
___ Steelscape’s safety systems provide a continuous improvement process that lends itself to auditing to validate the safety systems. Information obtained from incident investigations, program audits, procedural audits, hazard analyses and safety conversations allow the company to fully evaluate the effectiveness and relevance of each program. As deficiencies are identified, Steelscape takes proactive steps to correct those deficiencies.

Six Time Winner
___ Since 2003, Steelscape’s safety program has been recognized by the National Coil Coating Association (NCCA) six times for having the best safety practices in the industry. These accolades are appreciated and celebrated at the plant, but the desire to see all of our employees go home unharmed each day drives Steelscape’s pursuit of “Zero Harm.”


Escaping the Corporate Box



_ On November 27, 1906 escape artist Harry Houdini had himself put in manacles, elbow irons, and two sets of handcuffs before being locked in an iron-weighted wooden trunk that was sealed shut and fastened with iron bonds. At a signal from his assistant, the trunk was lowered from the Belle Isle Bridge into the freezing Detroit River. From ferry boats that bobbed along the river, an eager press corps watched, along with thousands of spectators, as the sealed trunk stayed submerged beneath the icy waters for more than fifteen minutes after which they saw Houdini emerge, now in dry clothes, once again having defied the odds for serious injury, perhaps even death.
___ Much has been written about the extraordinary feats of Harry Houdini: How he escaped from handcuffs and leg irons suspended high above city streets. How he extricated himself from bank vaults, the prison cells of notorious criminals and from entire prisons, themselves. How he had himself lashed against the open barrel of a cannon with a time fuse and vowed to free himself or be “blown to Kingdom Come.” How he consented to be shackled, then buried alive in a sealed coffin under six feet of earth and clawed his way back from the grave. Devotees of magic have long discussed how he managed to perform these feats. Biographers have probed the personal issues that drove him to do it in the first place. Yet, little attention has been paid to the cultural aspect of his career and what lessons it might teach us about escaping the corporate “box”.
___ In order to understand the corporate “box” of today, we would do well to examine the period of Houdini’s greatest success. Born the son of an itinerant Rabbi, Erik Weisz’s first escape was from poverty. In one of his early magic tricks, Houdini’s wife Bess would disappear from a wooden cabinet and later reappear, having metamorphosed into Harry himself. But his most important metamorphosis was to transform himself from Erik Weisz (later Weiss), a struggling factory worker, into Harry Houdini, “Great Self Liberator of the Age.” Escape for Houdini, then, became more than just “getting away”. It was a metaphor for transformation from weakness to strength, from anonymity to heroism, from the confinement of modern life to the gaining of freedom.
___ Consider the fact that at the time of Houdini’s birth, clerical workers were less than 1% of the workforce. By 1900 their ranks had swelled to 3% and nearly 5% by 1910. During that same period, titanic corporation arose with incredible swiftness: Standard Oil, U.S. Steel, American Telephone and Telegraph and Pennsylvania Railroad to name a few. Through intense mechanization, division of labor and ‘scientific management’, industrialists endeavored to departmentalize all aspects of production and to reduce workers’ bodies to components of a great machine. In 1911, Henry Ford articulated his vision of maximum industrial efficiency declaring, “In the past, the man has been first; in the future, the system must always be first.”
___ Houdini appealed to people’s hunger for miracles in a disenchanted world. He brilliantly dramatized the manifold challenges to individual freedom giving them tangible shape. By demonstrating the isolated man’s ability to confront and defeat the most palpable threats to his body, he became a powerful symbol of individual resistance to intimidation and domination in other spheres.
___ Turning this war for self liberation to our own times of “mandatory productivity gains”, “fully-integrated computerization”, “bottom-line orientation” and “globalization”, there is much to learn from Houdini about the art of escaping the corporate “box”. In 2002, with top-down management styles more in vogue than ever, it is all too easy to cast aside the lessons for middle managers taught by Tom Peters’ In Search Of Excellence and fall victim to a management style of simply “doing what I’m told”, rather than contributing, innovating and continuously improving. Still, even as Houdini battled and beat the confines of turn-of-the-century America, we too must force our own one-man revolutions. It will take courage and daring, but in our own way each of us must become magicians challenging our people to be better, not just more productive; living the principles that our own sense of decency tell us will perpetuate the organization successfully into the future, and becoming crusaders for the preservation of stakeholder value in addition to the creation of short term shareholder wealth.
The corporate “box” may be imposed upon us, but most often it is self constructed and our shackles are imagined owing to lack of confidence, or imagination, or assumed positional authority. As often as not, our perceived constraints exist because we allow them to be put on us without questioning, or even understanding what has happened.
___ What follows, then, are Houdini’s secrets. Read them carefully and you, too, may become the Great Self-Liberator of Our Age!

Houdini Secret #1, COURAGE
___ In the case of young Erik Weiss, there occurred by calculated decision a genuine metamorphosis. Starting out as the permanent witness to Rabbi Weiss’ limitations, and being the entrapped son of a destitute widow, he shrewdly re-invented himself to become the “Eternal Evader…master magician, fearless defier of death!” The superlatives pour forth like a river whose source must emanate from courage based upon mastery of fear. Instead of being constrained by self-doubt, one must find liberation through fearlessness. This is not to say that fear ceases to exist, but rather that it is converted to professional advantage. When asked by a reporter, ‘What was the best piece of advice your father gave you?’ Houdini’s response was significant, “You’re old a lot longer than you’re young,” he answered. Herein lies a truth about Houdini and, perhaps, about ourselves.
___ As a young man he understood what many fail to recognize in a long lifetime: Life does not go on forever. The window of opportunity for success and self-fulfillment is smaller than we realize. In a study done by a team of Georgetown University psychologist among terminally ill patients the most common answer to the question, “What would you have done differently, if you could live life over again?” was “Take more risks.”
___ The Great Houdini took risks of two kinds. The first was risk to body and limb. The second, though subtle, was certainly more pervasive as he, came eye to eye with failure and humiliation, almost on a daily basis. Interestingly, Houdini was never viewed as impertinent. He respected himself, his audience, and even the societal institutions he frequently turned the tables upon. “It has been my good fortune,” he once wrote, “to meet personally and converse with the chiefs of police and detectives in all of the great cities of the world…I admire their work as many of them admire mine.”
___ It was Houdini’s unique ability to be brash, and yet ultimately respectful that allowed him to achieve what was his greatest escape – to gravitate from societal outlaw to member of society’s elite. At the height of his fame, ministers preached on ‘Life’s Straightjackets,’ on ‘Houdini and the Art of Escaping the Devil’s Grip,’ or against drink: ‘When whiskey ties you up you STAY tied.’ After seeing him do the Chinese Water Torture Cell, Woodrow Wilson said to him, “I envy your ability of escaping out of tight places. Sometimes I wish I were able to do the same.”
___ Houdini had mastered fear of darkness, water, airless enclosures, dizzying heights and even death, but more than any other figure of his day, he agonizingly and publicly put himself on the brink of failure; an act of courage and defiance that was at the center of his success.
CEO Gordon Bethune took a number of courageous stands in the turn-around of Continental Airlines. Despite the fact that revenues were plummeting, he chose to eliminate dozens of point-to-point routes and did it with the help of Bonnie Reite, an employee who ran their sales and distribution department. “The suggestions came as a result of Continental’s ‘open-door’ policy,” Bethune observed. “With fewer seats out there we were able to see where our prices were ridiculously low, and we raised our prices. Suddenly, we were flying fewer planes, but making more money.” Not only did Ms. Reite have the courage to take her plans directly to the CEO, but also Bethune respected his employees enough to listen, then made courageous decisions based on that good advice.
___ In business, as in magic, the first secret to escaping the corporate “box” is courage mixed, paradoxically, with mutual respect.


___ “I practice card tricks seven or eight hours a day,” Houdini once told a reporter from the Denver Times, “as consistently as a Paderewski at the piano.” What he left out was the fact that additionally he challenged himself through self discipline and study to become one of the strongest men in the world, a master locksmith, first class inventor, author, showman and swimmer capable of holding his breath underwater for nearly five full minutes.
___ Houdini’s most compelling stage escape, the “Chinese Water Torture Cell” depended on conscientious study of both risk and possibility. He began by displaying on stage an imposing metal-lined mahogany cabinet, less than six feet high and less than three feet square, with an inch-thick plate-glass window in front. He solemnly explained its features and how he would attempt to escape under seemingly impossible conditions: Locked upside down inside, his ankles shackled, and completely immersed in water. Slowly and dramatically, he was hoisted aloft and lowered headfirst into the cell, his entire body visible underwater through the glass. Assistants locked the frame in place, fastened the trunk with padlocked steel bands, and then curtained off the entire cabinet from view. A minute passed, then two and three. Spectators invited to try to hold their breath had long since given up; some fainted. Then, suddenly, Houdini thrust the curtain aside and strode forward, dripping wet and smiling triumphantly. Yet, when Houdini entered his contraption and after he escaped, the audience would see no signs of panic, rage or terror in his face. His composure, his glacial self-control, was part of the rigor of his act.
___ The only way for someone to be genuinely well grounded is to arrive at what Quality guru Edwards Demming calls “deep understanding”. One may attempt to master one’s innermost fears, but the confidence necessary to be successful in that undertaking can only be derived from a deep knowledge of oneself and the work that one chooses.
Every facet of Honda of America’s BP program for global competitiveness is an example of this. Originally begun in Japan in 1979, it is an offspring of Demming’s post-World War II “Quality Circles”. Honda’s Best Position, Productivity, Product, Price and Partners concept is based on four major tenets, all derived from study and discipline: Study the Customer, Study the Competition, Study the Process, Develop your Plan and have the Organizational Discipline to act.
___ Honda’s founder, Soichiro Honda, once said, “Analysis with action is a lethal weapon; action without analysis or analysis without action is worthless.”

Editors note: This article is Part 1 of a two part series. The second part of this article will be presented in our Jan/Feb 2015 issue.